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Frontpage NEWS Mikko Häikiö appointed as the CEO of Ursuit Oy

Mikko Häikiö appointed as the CEO of Ursuit Oy

Sioen Industries has appointed M.Sc. (Econ. and Soc.Scien), Mr. Mikko Häikiö as the new CEO of Ursuit Oy as of 15th of September 2022.

Mikko joins Ursuit from Nammo Lapua, where he worked as Vice President since 2018. Prior to that he has worked for several Finnish stock listed companies in sales, marketing, brand management, distribution, finance and general leadership positions.

"I am very pleased to welcome Mikko as Ursuit Oy's new CEO, and I am convinced that his international experience from the defence and outdoor industries will help to lead and accelerate the growth of Ursuit. “says Bart Vervaecke, CEO, Sioen Apparel.

Mikko - “Ursuit is a superior brand within its field, and it is very well known among both professional users and consumers. I'm excited to learn to know all the new colleagues as well as our customers both domestically and abroad. Going forward, I see strong growth possibilities by broadening our market presence in current and new markets. Operational excellence, new product innovation and dedicated people will form the platform for the growth."

We would like to thank Mr. Petter Rönnlöf for his valuable efforts in taking the company forward during the last years.

Additional info:

Mikko Häikiö

CEO, Ursuit Oy


Bart Vervaecke

CEO, Sioen Apparel


Published 10/27/2022 0:00